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Now that it’s all said and done, Peloton Responds to ‘And Just Like That’
Tarek Kamel is the CEO and Founder of Peloton and Sports Science Corporation. He explains the ‘And Just Like That’ advertising campaign.
Peloton Responds to ‘And Just Like That’
Lonnie Wong is the Head Writer and Studio Host at ‘And Just Like That’ and he explains why the new Peloton is such a big deal for sports fans.
Lonnie Wong: There is a lot of hype going around for this new Peloton. Lets take you back to the beginning of 2017 when we got a call from the Chief Operating Officer of Peloton and this is how it happened, they told us that they wanted to spend $400 million on tech so when that happens most companies can probably develop the great product and might even compete head to head with companies like Fitbit or Nike, but this was a great opportunity for this sports company because you get some foundational technology that goes into a great bike that has the ability to help your brain.
The Story Behind the Peloton Speed Series
Tarek Kamel is the CEO and Founder of Peloton and Sports Science Corporation. He explains the new Peloton is such a big deal for sports fans.
Tarek Kamel: Fast paced cycling is very popular in the NBA so they have a team called the Peloton Team. They have fast paced and really fast-paced racing.
Peloton Hits the Road for The Asafa Powell Partnership
I spoke with SI’s @jerseyusa and @PelotonBikeSports about the partnership with track legend @asafpowell